You might think that once you have a website up and running, it will basically take care of itself.
Unfortunately, that’s not the case.
This isn’t an infomercial rotisserie and barbecue. You can’t just set it and forget it.
After all, sites that deliver inaccurate information or outdated stats leave visitors with a bad impression of your company.
If you’re not willing to provide them with the most valuable information, how much do you really care about them as customers?
For a site to drive traffic, generate quality leads, and help increase conversions, you must perform regular website maintenance.
This idea may seem overwhelming, especially if you’re not a webmaster.
The good news is that there are many excellent, easy-to-use, free website maintenance tools available to help ensure your site provides the most updated content for optimal results.