It's not the journey, it's the destination.
It's All About Making People Happy
“SEO is not actually about our website. SEO is about people using the internet to find what they need.” -Sharon Gutowski, Writer, St Louis, MO
In a nutshell, SEO (Search Engine Optimization) helps search engines find your content and deliver it to their users in need. A happy ending is when the user discovers just what they were searching for both quickly and easily.
A website must communicate its content to the search engines, thus helping search engines fully understand the site’s purpose and offerings. Your content is presented in a ranked listing when it matches the user’s search criteria.
Communicating With Search Engines
Search Engines, such as Google, Bing, and Yahoo!, are indeed in the business of making people happy. It is their goal to deliver the most relevant results possible to the user. But how do they decide the relevancy of a website? It’s as simple as providing excellent, engaging, and authoritative content.
It’s all about telling a story and explaining in non-technical terms what it is that you do and what you have to offer. What need is your site addressing? How is your site helping to address that need? Are you resolving the questions and concerns your audience might have about what you provide?
A website’s content includes text, links, images, and meta-data. These are all communication tools that the search engines use to understand your message. Having a good strategy and excellent execution of these tools will help you achieve a high ranking in the SERP (search engine results pages).
Other important ranking factors include page loading speed, excellent functionality in a mobile environment, and social media use.
SEO Is Built-In To Your Website
Effective SEO is not a one-time process. However, the foundation for excellent results is built-in during the development of your website. A mobile-first approach makes sure that your site functions efficiently on all devices. Optimized content ensures that your site loads as fast as possible. Updating your content and meta-data is made easy with user-friendly CMS (content management systems). Streamlined navigation and sitemaps give the search engines a clear path to the right content.
I assist in helping you achieve the best possible results in whatever manner I can. I guide you through the tools made available in the CMS. I will provide you with tips on keyword research and meta descriptions. I also can help you filter out the many SEO myths.
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