In the world of digital marketing, search engine optimization (SEO) is a powerful tool to help your site gain visibility, drive traffic, and generate sales for your business.
With more than 1.8 billion websites in the world, you have to do everything you can to set yourself apart from the competition.
SEO is a great way to do that.
These strategies include numerous techniques to attract audience attention and earn higher search engine rankings from keyword matches and backlinks to meaningful content and a user-friendly interface.
Despite the many ways to optimize your website development, SEO falls into two major categories: white hat vs. black hat SEO.
To be sure you’re maximizing your SEO efforts, it’s essential to understand these two approaches and how they differ.