Content Marketing Strategy

Engage Audiences With Increased Online Presence​

Online Marketing For Small Business

2022 Trends

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Today, content is more important than ever.

A successful strategy that satisfies readers and Google focuses on high-quality content, all media types, establishing authenticity, and targeting a defined audience.

While blogs and articles remain essential, have you considered including videos, podcasts, or other media types?

 


 

Learn this term: Snackable Content. For short attention spans, it is essential to have immediate content available that entertains, enriches, is easy to share, and attracts new leads—mediums such as Quote Graphics, Memes, Infographics, and GIFs.

Don't Miss Out

  • Content marketing generates more than 3x the number of leads per dollar spent than paid search. (Cahaba)
  • Websites with a blog tend to have 434% more indexed pages (Tech Client)
  • Today, 47% of buyers look at 3-5 pieces of content before deciding to purchase (Demand Gen Report)
  • Businesses with strategic content marketing generate 67% more leads than companies that don’t (HubSpot)
  • 73% of major organizations hire someone to manage their content marketing strategy. (IAB)

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From A Certified Content Strategist

3-Phase Content Strategy

  1. Content Creation
    • IdeationThe gathering of ideas and evaluating those worth investing in. Will they achieve the content goals of SEO rankings, sales, connections, or brand awareness?
    • Creation – Begin drafting, writing, and optimizing the content.  I can help you with tips if you are writing the content yourself.  If you prefer not to do it yourself, I have access to excellent writers in every field.
    • Preparation – Drafting your content piece. We begin considering optimum publishing dates and establishing an editorial calendar as an execution strategy.
  2. Content Publishing – Consistency, quality, and quantity are all considered as we direct your creation based on the presence you need to build.
  3. Content PromotionThis is where most of the time is spent and should be in mind as early as the ideation phase (see above). Think of the act of promotion as building relationships and a community. Steps to consider:
    • Email Marketing
    • Social Media Posts
    • Tag Influencers / Reach out to quoted influencers
    • Paid promotion (Optional)

Content Marketing Plans*

“Per dollar spent, content marketing generates more than 3x the number of leads than paid search does.” (Kapost/Eloqua)

Content marketing strategy services are a consulting service that helps businesses develop and implement a content marketing plan. My plans involve creating and distributing valuable, relevant, consistent content to attract and retain a clearly defined audience.

Content marketing aims to drive profitable customer action by providing value to potential customers through informative and engaging content. Content marketing strategy services include various activities, such as content audits, persona development, content creation, content distribution, and analytics.

By working with my content marketing strategy service, businesses can improve their online presence, increase brand awareness, and generate more leads and sales.

Plans are customizable and include:

Web Design

Web Design

A website that is easy to navigate, visually appealing, and mobile-friendly can improve user experience and engagement, increasing traffic and conversions.

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Content Marketing Strategy

Do you want to increase awareness around your brand? Improve customer engagement? Rank higher with the search engines? Increase lead generation?

Well-planned and well-executed content marketing strategies are just what you need.

Certified Content Strategist

E-commerce

E-commerce

E-commerce solutions are:

  • A crucial component of modern business strategy.
  • Enabling businesses of all sizes to compete in the global marketplace and meet the evolving needs of their customers, whether using WooCommerce.
  • 3rd party integration.
  • A custom solution.

Web Development

Website Development

Breathing life into the web development process involves creating a dynamic and engaging experience for users on all devices, requiring a combination of creativity, technical expertise, and a focus on user experience.

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SEO

Good SEO can make people happy by increasing traffic, improving user experience, boosting revenue, and establishing trust and credibility with the audience.

Web Maintenance

Maintenance/Support

Website support is all about ensuring that you have the resources and expertise you need to keep your site running smoothly and delivering the best possible experience for your users.

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