Content Marketing Strategy

Engage Audiences With Increased Online Presence​

Online Marketing For Small Business

Content Strategy 2021 Trends

Julia McCoy - Content Hacker

“Thinking of anyone looking for a good web designer… Need one? Bruce is your person. He’s fair, talented, and expert at his work.” 

– Julia McCoy, Content Hacker

What's Trending Now

Today, content is more important than ever.

A successful strategy that satisfies both readers and Google focuses on high-quality content, all media types, establishing authenticity, and targeting a defined audience.

While blogs and articles remain essential, have you thought about including videos, podcasts, or other types of media?

Don't Miss Out

  • Per dollar spent, content marketing generates more than 3x the number of leads than paid search does. (Cahaba)
  • Websites with a blog tend to have 434% more indexed pages (Tech Client)
  • Today, 47% of buyers look at 3-5 pieces of content before making a decision to purchase (Demand Gen Report)
  • Businesses with strategic content marketing generate 67% more leads than companies that don’t (HubSpot)
  • 73% of major organizations hire someone to manage their content marketing strategy. (IAB)
Content Marketing & Strategy Badge
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From A Certified Content Strategist

3-Phase Content Strategy

  1. Content Creation
    • IdeationThe gathering of ideas and evaluating those worth investing. Will they achieve the content goals of SEO rankings, sales, connections, or brand awareness?
    • Creation – Begin drafting, writing, and optimizing the content.  I can help you with tips if you are writing the content yourself.  If you prefer not to do it yourself, I have access to excellent writers in every field.
    • Preparation – Drafting your content piece. We begin thinking of optimum publishing dates and establishing an editorial calendar as an execution strategy.
  2. Content Publishing – Consistency, quality, and quantity are all considered as we direct your creation based on the presence you need to build.
  3. Content PromotionThis is where most of the time is spent and should be in mind as early as the ideation phase (see above). Think of the act of promotion as building relationships and a community. Steps to be considered:
    • Email Marketing
    • Social Media Posts
    • Tag Influencers / Reach out to quoted influencers
    • Paid promotion (Optional)

Content Marketing Plans*

“Per dollar spent, content marketing generates more than 3x the number of leads than paid search does.” (Kapost/Eloqua)

Starter

Fill your new website, blog, and social content calendar with awesome content!
$ 1250 One-Time*
  • Keyword & Topic Discovery
  • 5 web pages
    • Home Page - 5-600 Words
    • About Page - 4-500 Words
    • 3 Web Pages - 7-800 Words
  • 2 Expert Blogs
    • 500-800 Words In Length
  • 3 Social Media Posts**
    • Custom Written
    • Includes Imagery

Basic

Monthly content services to boost your small business presence and conversions!!
$ 1350 Monthly*
  • Keyword & Topic Discovery
  • Web Content
    • Add Or Update up to 3 pages - 800 Words
  • 2 Expert Blogs
    • 800 Words In Length
  • 8 Social Media Posts p/Week
    • 2 p/Week On 2 Platforms Of Your Choice
  • 2 Animated .gifs
  • 2 Email, Promotion
    • 2 400-Word emails/month promoting the blogs published

Professional

Monthly content services to maintain your position of authority!
$ 3250 Monthly*
  • Keyword & Topic Discovery
  • Web Content
    • Add Or Update up to 5 pages - 800 Words
  • 1 Authority Blog
    • 2000 Words In Length
  • 3 Expert Blogs
    • 800 Words In Length
  • 34 Social Media Posts p/Week
    • Recommended Distribution: Facebook (2), Twitter (14), Pinterest (14), Instagram (2), LinkedIn (2)
    • Distribution Can Be Customized To Your Needs And The Platforms You Use.)
  • 4 Animated .gifs
  • 4 Email, Promotion
    • 4 400-Word emails/month (1/week) promoting the blogs published

Custom plans and a-la-carte selections are available.  Just ask by clicking the Chat button Chat Icon on the lower right or Contact Me!

*Web design and development services are additional.

Web Design

Web Design

Web design services that deliver a design that will visually enhance your message or product for the best possible user experience.​

Content Marketing Strategy

Do you want to increase awareness around your brand? Get more traffic and leads? Increase conversions?

A well-planned and well-executed content marketing strategies are just what you need.

Certified Content Strategist

E-commerce

E-commerce

I use the latest methods and technology to market your products, whether using WooCommerce, 3rd party integration, or a custom solution.

Web Development

Website Development

Custom and WordPress websites are developed for all screens on all devices from the ground up.

SEO

Proven search engine optimization (SEO) strategies are applied to your website, delivering your content to those in need, and achieving the best ranking results possible.

Web Maintenance

Maintenance/Support

Your website project is valued from day one and receives extensive support throughout the development process and beyond.

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