Content curation is when a reputable source creates its own content, and you share it with your audience through email, on your website, or in your social media feed.
Even though you didn’t create it yourself, this content can be valuable to your audience if it’s relevant to their needs.
It also grants you the opportunity to have a dialogue with your audience and bring added value to the content with your own discussions.
Curated content examples include research articles, news reports, and industry reports.
On the other hand, content creation is when you write your own original material and host it on your platforms.
Created content is written in your company’s voice and expresses your ideas, opinions, expertise, and services.
Examples of content creation include blog posts, landing pages, social media posts, and YouTube videos.
Both forms of content are valuable and bring numerous benefits to you and your audience.