Your content is the gateway to your brand identity and provides a platform to highlight your value proposition. With more consumers researching companies on their own before making a purchase decision, it’s never been more important to develop engaging, credible, and trustworthy content marketing.
Did you know that 63% of businesses don’t have a documented content marketing strategy? Whether you have experience developing content or are looking to get started, it’s smart to cultivate an actionable plan to drive real, measurable results.
How can you get a leg up on the competition? I now offer comprehensive content strategy services that allow you to amplify brand awareness and increase conversions.
Why Does Your Small Business Need Content Strategy Services?
70% of businesses are now investing in content marketing. Content strategy is the management of all assets that you create and own, such as visual, downloadable, written, and audible media. Your content strategy helps showcase what your brand stands for and how you impact your industry.
Yes, content is still king. Content marketing provides your company the flexibility to test what media formats work best with your audience, grow brand awareness, and convert leads into loyal advocates. However, in the competitive digital landscape, it’s not enough to haphazardly blog a few times a month and reap royal benefits. You need to develop content with a well-planned purpose that provides reliable returns long after you hit “publish.”
TweetHow BruceThede.com Content Strategy Services Help
My new content strategy services focus on capturing the attention of both your target audience and search engine crawlers through evergreen media assets. The more your content ranks in search engine results, the more website traffic you can drive towards converting. By strategizing high-quality content with BruceThede.com, you can build customer trust by answering their pain points through engaging material.
Here are a few things to expect when we partner together:
- Increase audience retention
- Earn more social media followers and newsletter subscribers
- Build trust and credibility with your target audience
- Generate more leads to boost your bottom line
- Grow SEO efforts, so you stop paying for every click
What to Expect When You Partner with BruceThede.com for Content Strategy Services
My professional and experienced content strategy services help you grow in an evolving digital landscape. With extensive experience in content development and web design services, I understand how to help you establish authenticity and strong brand identity.
When you work with BruceThede.com, you’ll experience a three-step process that drives results:
Phase 1: Developing Impactful Content
I will first work with you to evaluate content themes and formats that will best resonate with your audiences. Instead of throwing all your eggs into one basket or spreading yourself too thin, it’s essential to decide what will meet your audience’s needs and produce measurable business results.
Depending on your brand, BruceThede.com may recommend any of the following media types:
- Blogs
- Videos
- Podcasts
- Infographics
- Ebooks
- Case studies
- Social media
- Webinars
- Templates
- Checklists
- Whitepapers
- Presentations
- How-to-guides
Along with developing a content strategy, I will assist you in writing and optimizing the content. Whether you want to write it yourself or outsource, you can expect helpful advice and best practices along the way.
Phase 2: Executing a Consistent Content Publishing Schedule
To experience real results with content marketing, you need a consistent publishing schedule that helps your brand stay relevant. BruceThede.com will develop an editorial calendar and execution plan that ensures you get the most out of your content to build a stronger digital presence. Your content publishing strategy will include how often you publish content, how much content you publish, and when to publish your content to drive maximum results.
Phase 3: Promoting Your Content Across Key Channels
My services don’t just stop with content development and hand you the reigns. Instead, you will receive a comprehensive content promotion strategy that will enable you to build loyal relationships with customers and authority for your small business website. Your content promotion may include the following channels:
- Email marketing
- Influencer marketing
- Sponsored media
- Social media
Delivering High-Quality Content Strategy Services to Help You Grow
Whether you’re looking to increase your search engine rankings, grow brand awareness, or increase your lead flow, content strategy services can help meet your goals. Through a comprehensive and organized content strategy, you can foster business growth and customer relationships that ultimately lead to higher conversions.
Develop Better Content Today!
Contact Me With Your Content Strategy Questions and Needs
