Websites have become an integral part of the everyday lives of many people. If you’re a web developer or designer, you know that a good website user experience can make or break your business. From the design of your site to the way your site loads to the way it’s organized – a good user experience is essential to the success of your business. So why not make it a priority?
Defining a Good Website User Experience
A good website experience requires that you have a website design that is convenient and easy to navigate in and out of. It should be fast and easy to find the information you need. A good website user experience demonstrates a deep understanding of your intended users, what they need, and how they will use your site to accomplish their goals.
Why Does a Good Website User Experience Matter?
A good experience for the user is crucial to your success. Poor user experiences can lead to lost customers, lost business, and even lost sales. For instance, approximately 88% of online shoppers have stated that they wouldn’t return to a website if they had a single poor user experience. Additionally, if a page load time goes from one second to 10, then the probability of a (mobile) site visitor bouncing increases by nearly 123%.
The bounce rate indicates unhappy visitors leaving your site, which could lead to lost business. This is why it’s so important to think about and work to improve your website user experience.
5 Ways You Can Provide a Good Website User Experience to Your Audience
The good news is, providing your audience with a good website user experience isn’t nearly as difficult as you may think! Here are five ways you can update your site to improve your overall user experience:
1. Design for Your Audience - Not for You
The first step is to recognize that you, as the website owner, are not your audience. You need to understand who your audience is, what they need, and how they will use your site. Only then can you develop a site that is tailored to the needs of your intended users.
To do this, you’ll need to take a step back and think about why your audience is using your site. What are their goals? What are their problems? What are their needs? What are their expectations? What is their motivation?
Once you’ve pinpointed your audience, you can begin to design your site to meet their needs.
2. Keep in Mind the Short Attention Span of Your Audience
Your audience is a busy bunch, so you must make sure that your web design is simple, easy to navigate, and quick to load. The last thing your audience wants to do is wait around for a page to load or have no idea how to find the information they need when they want it.
That means you need to take into consideration the short attention span of most users. Believe it or not, the average human has the attention span of a goldfish (approximately 8 seconds). We live in a must-have-it-now world, and if your website can’t deliver an immediate result, then your audience will turn elsewhere.
3. Make Your Site Mobile-Friendly
One of the best ways to provide a good website user experience is to make your site mobile-friendly. Mobile usage has increased to the point that more people access the web from their mobile devices than their desktops, laptops, and even tablet devices.
In fact, in just the first quarter of 2021, mobile devices generated 54.8% of all global website traffic.
4. Use Clear, Concise Language
The clearer and more concise your language is, the better your site will communicate the information your audience wants and needs. In addition to making your website easier to read and navigate, using clear, concise language can also help you avoid confusion and misunderstandings.
The last thing you need is for your audience to feel confused, have to backtrack, or put up with a confusing website design.
5. Provide Accessible Information
If you’re a web developer or designer, you know that accessibility is crucial for building a great website. Accessibility is the capability for people with disabilities to use and navigate your website.
From the simple task of having your site’s text readable via voice technology to the more complex task of making sure that your site is accessible for people who are blind or visually impaired, accessibility is a crucial part of providing a good website user experience.
"I'll make sure that your site is easy to navigate, has easy-to-find information, and loads quickly."
Let Me Help You Create a Good Website User Experience!
If you’re ready to start making changes to your website to improve your audience’s user experience, then I’m here to help. I’ll make sure that your site is easy to navigate, has easy-to-find information, and loads quickly.
If you need help creating a great website user experience, let’s get started together!
Contact me today for more information.
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