Getting your website off the ground is an exciting point in your business. However, many people don’t realize that once they’ve set up their website, that’s not the end of their work. As your business evolves and the web design best practices continue to change, it’s vital that you take the time to change your website design accordingly.
Why Might You Need to Redesign an Existing Website
Your website is the face of your business, and if you want to make your business look professional, you need to make sure your website is up to par. If you’ve been running your business for a while and you’re still using a website that was created years ago, you may need to consider a redesign. In fact, there are many reasons why you may need to consider redesigning your existing website, including:
Search Engine Guideline Updates
Many people know that Google is constantly updating its search engine guidelines, and they expect webmasters to stay up to date with these changes. If your website is more than a few years old, you may have a lot of outdated information on there. This can impact your SEO rankings, and Google will penalize your website for having out-of-date information.
Decrease in Website Engagement
If you’re not getting the engagement you need from your website, it could indicate that you need to redesign your website. If you find that your website is not driving the right type of traffic, it could be a sign that you need to change the layout or make other necessary changes to your website.
Your Website Doesn't Reflect Your Accomplishments, Products, or Services
As your business grows, you need to make sure that your website is reflecting that growth. This is crucial because if your website doesn’t accurately represent who you are and what you do, you’re not going to draw in the right type of traffic.
You also want to make sure that you update your website any time your brand goes through a rebranding. Whether it’s a new logo or a new mission statement, you need to make sure your audience knows who you are and what you’re all about.
5 Signs You Need to Change Your Website's Design
Are you on the fence about making a change to your website design? If you’re questioning whether or not it’s time to make an upgrade, chances are, it is. Although, if you are looking for solid evidence that it’s time to redesign your existing website, here are five signs for you to consider:
1. It's Outdated
If you’ve had the same website up for a few years, it’s probably time to make a change. Websites are like cars. They get old, they get outdated, and they need to be regularly maintained and updated. If your website is more than a few years old, you may want to consider a redesign.
2. You Never Properly Optimized It for Search Engines
Search engine optimization is crucial for any business that has a website. If you’re using an old website that you never properly optimized, it’s time to redesign your website. Yes – optimizing your website design is just as important as optimizing your content. This involves your site structure, your navigation, optimizing image and video elements for search engines, and optimizing page load speeds. If your website isn’t performing the way you’d like, then chances are it’s time you invest in a change to your website design.
3. Your Website Isn't Mobile-Friendly
It’s no secret that mobile devices are overtaking desktop computers in terms of traffic (approximately 70% of web traffic comes from mobile phones alone!), but many business owners still haven’t taken the time to ensure that their websites are mobile-friendly. If your website isn’t mobile-friendly, you’re missing out on a huge chunk of your audience. In fact, 61% of smartphone users say they will never return to a website that isn’t mobile-friendly. If you want to see higher engagement and more conversions, consider a redesign.
4. You're Utilizing Outdated Technology
The technology that your website is using is just as important as the design of your website. If you’re using technology that is outdated or unsupported, you need to make a change. This could mean updating your CMS or software, updating your plug-ins, or updating your templates. If you’re unsure about which technology to use for your website, consider hiring a web designer to help you make the right choice for your needs.
5. You Need to Improve the Overall User Experience
One of the most significant factors in determining a website’s success is its usefulness to your audience. In fact, research shows that 88% of online shoppers will refuse to return to a website after having a single bad user experience, whether it’s a slow-loading page or an intrusive popup that they can’t get rid of. If your website is giving your visitors a negative experience, then it’s time for a fix.
"Let me help you change up your website design so that it allows you to reach your end goals."
Change Your Website Design with Confidence
Redesigning an existing website doesn’t have to be a long, complicated process. Instead of trying to do it all yourself, let me help you change up your website design so that it allows you to reach your end goals.
Is it time to change your website design? Then contact me today for more information!
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Is it time to change your website design? Then contact me today for more information!
