As your business grows, you need to make sure that your website is reflecting that growth. This is crucial because if your website doesn’t accurately represent who you are and what you do, you’re not going to draw in the right type of traffic.
You also want to make sure that you update your website any time your brand goes through a rebranding. Whether it’s a new logo or a new mission statement, you need to make sure your audience knows who you are and what you’re all about.