When you walk into a department store and scan the room, you want to see signs directing your way and a clear sightline so you can identify where things are in the store.
The same goes for your website.
When people land on your home page, they want to be able to find the information they’re looking for quickly and easily.
A well-organized website has clear directions, whether it’s tabs across the top of the page or links down the side that tell visitors where to go.
Information should never be more than a few clicks away. Otherwise, visitors will become frustrated and leave before they get anywhere near your CTA.
Make sure there are clear ways for your audience to contact you with questions.
Chat features and phone numbers with extensions help people feel they can reach you easily if needed.
Navigate through your website as if you were a customer, see what kind of experience you’re delivering, and look for areas to improve for streamlined, easy website navigation.